I was going to write a post today, but Brian Solis beat me to the best post of the day. He dissects a MarketingSherpa report on Social Media uptake and enlightenment phases. I also commented on the blog post which you can find below.
The article paints a very positive forecast for 2010 Social Media practitioners, and I read some points as a warning to agencies stubbornly stuck in the Traditional PR and Marketing world. Although I do not propose to do away with Traditional methods, I have once worked in a firm that simply refused to even research Social Media capabilities, capabilities which are now changing the entire PR industry, among others, according to Solis’ post.
Take time to read if you haven’t already. Brian’s post are always informative and well-written, definitely worth the time you invest in reading.
After this past week in the Social Media blogosphere, which seemed to be focused on the topic of Social Media ROI, this report and analysis couldn’t have come at a better time. I knew I was feeling optimistic for 2010, but this just gave me numbers to back it up. Great forecast for PR and Social Media fields, great to point out how the decrease in Traditional Marketing and PR were measured while Social Mktg budgets continued to defy budget concerns. The shift is pretty clear, and PR/Mktg Agencies would be wise to take note, esp. those who are still slow to the uptake.
However, I am very interested in seeing your “ten stages” of social media enlightenment. Looks like the 3-Phase maturation process above paints a too simplistic picture of the process. Can we expect to see it in a later post?
Thanks again for such an informed post, Brian.