Over 5,000 followers + 1 Tweet = Absolute Bull$#@*
Can you spell “Spammer“?
I found this account two days ago and had to grab a screenshot: Following over 5,000. Being followed by over 5,000. 1 tweet. 6 months ago.
I’m not great at math, but pretty sure that should equal to ZERO AUDIENCE ENGAGEMENT.
Here’s a great post I found on the topic written in 2009. The author experiments with two fake Twitter accounts to see how many followers he could swoop up using automated services like Twitterfeed and the now defunct Twengager.
The truth is, however, that it’s easy to point and laugh, but these numbers, especially on Twitter, are being interpreted whether you believe they should be or not. The Following:Follower ratio and the number of tweets are what I look at. I also vet the accounts I’m following and cleanse my Following list regularly.
The best thing to do is be honest with yourself and the nature of your social outposts. I know I have a wider, deeper, and older engagement with my network on Facebook, but meet more new people and follow more industry leaders, celebrities who make me laugh, and pranksters on Twitter.
What’s the meaning behind your number? Better yet, what is the true nature of your engagement?
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