Full-funnel marketer. Low-code builder. Aspiring futurist.
My past lives
CareerArc
Head of Content & Product Marketing
2014 - 2023
Lean Marketing Agency
Marketing Consultant
2009 - 2014
Merritt Group
Account Executive
2008 - 2009
Connecting Point
Account Coordinator
2007 - 2008
My skills
Content marketing
Blog + SEO strategy
Webinar + video production
PR + media outreach
Data-rich survey production
Speaking + thought leadership
Growth marketing
Product marketing
Market research
Customer segmentation
Messaging + positioning
Sales enablement
Competitive intelligence
AI & automation
Conversion rate optimization
AI-assisted content automation
Demand gen + lead nurturing
Custom-built internal applications
Email marketing + automation
Low-code web development
My story
I got my start as a storyteller.
I've focused on branding and positioning B2B technology brands, primarily enterprise SaaS products and services, and have worked with companies spanning from HR tech, software security, e-commerce, and consumer electronics.
Collectively, I've helped clients win over 20 industry awards and garner press in the Wall Street Journal, CNBC, Forbes, Entrepreneur, Fast Company, and SiriusXM Radio.
Tech has made me a firm believer in how all aspects of business today, of any size and industry, must be data-driven, result-focused, and agile to survive.
But to lead, a brand must have a story to tell - and tell it well.
$20MM
2x
1300+
