Product marketing
Go-to-market strategy
Key product collateral to support core messaging, product launches, and more
Go-to-market strategy
Today, go-to-market requires a swarm of activity prior to and after the initial launch. From crafting core product positioning to creating competitive comparison pages that nudge in-market buyers to take action, I've helped lead product launches, rebrands, and everything between to maximize reach, buzz, and business.
Key result
68%
Inbound leads accounted for nearly 68% of all sales accepted leads (SALs).
93% of B2B buying journeys begin with an online search
The average buying committee now involves 7 people, each independently gathering 4-5 pieces of research to decide among 4 or more competing software vendors.
To reach your buyer, your brand must be discoverable and memorable within minutes. Here is a sample of work showcasing the variety of collateral and channels brands must create and maintain to compete.
- Core product and brand messaging and positioning
- Comparison pages and objection handling assets
- Pillar pages optimized for search (SEO)
- Buyer persona-specific FAQs
- Product teaser videos
- and more
