Inbound leads accounted for nearly 68% of all sales accepted leads (SALs).
93% of B2B buying journeys begin with an online search
The average buying committee now involves 7 people, each independently gathering 4-5 pieces of research to decide among 4 or more competing software vendors.
To reach your buyer, your brand must be discoverable and memorable within minutes. Here is a sample of work showcasing the variety of collateral and channels brands must create and maintain to compete.
- Core product and brand messaging and positioning
- Comparison pages and objection handling assets
- Pillar pages optimized for search (SEO)
- Buyer persona-specific FAQs
- Product teaser videos
- and more