Content marketing

Data-rich industry studies

Content marketing designed to build brand and bottom line
Data-rich industry studies

Data-rich industry studies

Top-of-funnel marketing programs must have mass appeal and deliver immediate value to grab attention in seconds, and ideally, endure for years.

Key result


Top source of referral traffic

Page 1 Google rank for "future of recruiting"

Most downloaded content for 2 straight years

How one survey became a nonstop lead engine


Create a top-of-funnel (TOFU) content marketing campaign built around one industry study to enhance brand and product awareness, earn industry coverage, improve SEO, and generate leads.


Keeping all survey creation, execution, and final production in-house, I led a multi-media and multi-channel content program

  • Crafted and launched surveys to over 1k employee and employer respondents
  • Analyzed and synthesized data to produce key insights
  • Designed and published industry white paper, webinar, blog posts, infographics, and more
  • Partnered with PR team to craft the press release and assist with media outreach messaging
  • Earned coverage on CNBC, Yahoo! Finance,, and more
  • Most effective and efficient content lead generator, generating both the most downloads for 2 years straight and the highest on-page conversion rate (26%)
  • Earned and kept first page Google ranking for the term "future of recruiting" for past 2 years and running

Let’s work together

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